Microsoft's First Ever Tablet To Be Revealed Today

By SiliconIndia   |   Monday, 18 June 2012, 03:43 Hrs   |    

Bangalore: Microsoft can no longer wait watching iPad eating up the entire PC market and challenging its software, which runs on millions of systems worldwide. That may be why for the first time after 37-years, the company is going to offer a computer of its own creation.

The device is aimed to kill Apple’s iPad and is expected to be launched in Microsoft’s big party today. According to people familiar with the subject, the tablet is expected to run a new version of Windows and will have access to an e-books store using the Barnes & Noble’s technology. Microsoft on April had announced a strategic partnership with B&N, with an investment of $300 million into the business named “Newco.”

Microsoft’s decision to enter into the market is likely to be the outcome of tablet explosion lead by iPads. Tablets are causing a huge threat to the PC market. It has already reached eight percentages in size of PC market and is expected to grow to 40 percent by 2016.

With the introduction of device, Microsoft is also following its rival Apple, who was successful in integrating its own hardware and software. "If Microsoft wants to control the entire user experience and the entire quality of their products, they have to build their own hardware," said Michael Cherry, an analyst at Directions on Microsoft, a Redmond-based market research firm.  

But according to many, Microsoft has a big risk of capturing the tablet market due to the existence of many competes including manufacturers who use Microsoft’s software. There are also new anticipated players into the space including Google, which is redy with its tablet.

“If it’s true that Microsoft is going to produce its own tablet, it’s a major turning point for the company and shows just how breathtakingly the landscape has changed in a just a few years,” said Brad Silverberg, a venture capitalist in Seattle and former Microsoft executive.

Microsoft’s had earlier failed with Zune, a music player introduced to compete with iPod.